Defining your brand story is not an overnight process (I know...I know...I wish it was, too!) Through our partnership, we will uncover, establish, and co-create the foundational elements of your authentic brand identity—By the end of this process you'll feel excited, proud, and confident about what you're putting out there, before we publish or print anything!
This initial process will include a Catalyst Questionnaire, which will help us gain clarity of your brand purpose and find your brand voice. The Questionnaire will be used as a guide to create visual clarity and consistency across everything produced for your business.
Sometimes, when we are first building our business, we try to do everything ourselves, or we try to hire our cousin's husband's recently-graduated-from-art-school niece to do our website—and it doesn't turn out as we had hoped. I get it, we are excited to get our business up and running and don't want to wait a second more! No judgements! If this was you at any point, don't despair! This partnership is a collaborative effort to refocus and revamp your brand, and I am here to make this process seamless, easy, and PLAYFUL for both of us!
BRAND STORY DEVELOPMENT
- Catalyst Questionnaire
- Inspiration Board Sharing & Audit
- Customized Moodboard
- Mission Statement
- Brand Audit & Market Research
- Visual Style Guide (PDF)
- Website Design (Excludes E-Commerce)*
- Developer Referral (as needed)
- Development Quality Control**
CORE BRAND ASSETS
- Primary & Secondary Logo Suite
- Logo Iconography (if needed)
- Tagline Exploration (if needed)
- Business Cards (QTY: 100)
Consulting & ONGOING SUPPORT
- 1 - Hour Skype Sessions (QTY: 3)
- 30 - Min Skype Sessions (QTY: 5)
- Ongoing e-mail support
Not seeing everything you need listed here? Just ask!
- Starter Library: 10 brand photos
- Photo & Prop Styling
- Social Media Usage Guide (PDF)
- Photo Consistency Guide (PDF)
*If you are in need of a website with e-commerce functionality (as in an online store), we can discuss that on an as-needed basis and I will assist you in connecting with an amazing development team.
**Web development costs are not included with any of my services—however, I'm here to support you every step of the way in communicating with the development team, and will assist in maintaining brand consistency and quality control throughout the process.