GOOGLE UX DESIGN CERTIFICATION CONCEPT PROJECT
CASE STUDY: APP DEVELOPMENT

PEDIABADGE

Clear health compliance for school, camp, and care for modern families

A Children's health tracking app and responsive website to let parents and caregivers effortlessly view, track, and export official health records, print school/camp-compliant forms in two taps, and monitor upcoming healthcare visits. Benefitting users (busy multi-tasking parents, shift workers, neurodiverse individuals, and those managing multiple children) by reducing stress, eliminating portal navigation fatigue, and ensuring children's health requirements and medical milestones are met on time without missing deadlines. 

Effectiveness measured by tracking task completion rates for record exports (aiming for under 60 seconds), reduction in missed or overdue child vaccination/visit milestones, user retention rates, and high accessibility compliance ratings (WCAG 2.1 AA standard).

PROJECT OVERVIEW

  • This is a conceptual project created for the Google UX Design Certificate course.

    For this exercise, I leveraged sample user personas and business goals provided by Google to inform the UX, Strategy, Research, Visual Design, and Prototype Development of PediBadge.

  • User Research + Analysis

    Defining Pain Points and Goals

    Competitor Audit Reporting

    Ideating + Visual Design

EMPATHIZE: USER RESEARCH

SUMMARY

User research was conducted through qualitative interviews and empathy mapping with five representative caregivers (two key user personas shared below) to understand how parents manage pediatric health records and appointment schedules. Going into the research, it was assumed that users struggled with remembering appointment dates and that standard portal layouts were sufficient if information was consolidated. However, post-interview analysis revealed that the primary pain points stemmed from poor document visual formatting, inaccessible digital interfaces for neurodiverse caregivers, and strict submission deadlines for school or camp compliance rather than simple scheduling oversights.

PAIN POINTS

  • Lack of time

    Extremely organized out of necessity but severely constrained by responsibilities.

  • inequitable DESIGN

    Dyslexia causes frustration navigating dense text or poorly formatted portals.

  • MENTAL LOAD

    Anxiety about misplacing medical records or forgetting critical follow-up care visits.

  • Missed deadlines

    Uncertainty regarding booster dates and milestone visit documentation.

  • redundant actions

    Repetitive form retrieval for multiple children leads to clutter or lost data.

  • ACCESSIBILITY

    Managing child's health records on-the-go is not possible for visually impaired.

USER PERSONAS

Aggregate User
Empathy map

Empathy mapping of all 5 users was executed to parse qualitative observations into structured quadrants:
Says, Thinks, Does, and Feels.

USER Journey map

End-to-end user journey maps illustrate the emotional and task flow across primary app workflows. Shared below is Reena’s Journey.

DEFINE: BUSINESS + USER GOALS

Following the synthesis of user research gathered during the Empathize phase, we can now establish clear problem statements, testable hypothesis statements, and outcome-oriented goal statements across five primary user personas.

The core objective of the application and responsive web platform is to empower parents to seamlessly review their children's complete medical records, export and print compliance documents for school or summer camp requirements, and receive timely notifications regarding upcoming healthcare visits and immunization schedules. All defined goals directly map to core product features and strategic business requirements.

BUSINESS ALIGNMENT + PILLARS

  • PILLAR 1: ACCESSIBLE RECORD REVIEW

    Secure, intuitive retrieval of pediatric records and immunization histories.

  • Pillar 2: On-Demand Functionality

    Effortless document generation customized to meet school, athletic, and camp compliance standards.

  • Pillar 3: Milestone Tracking

    Automated tracking and notifications for required checkups and vaccinations.

PERSONA PROBLEM, HYPOTHESIS, AND GOALS

USER REQUIREMENT MAPPING

iDEATE: COMPETITOR AUDIT and Lo-fi wireframes

The primary goal is to empower parents and caregivers to monitor pediatric health records, track upcoming visit due dates, and export official state-, school-, and camp-compliant records on demand. To map market white space, five competing products across direct and indirect categories were analyzed across key functional and experiential dimensions.

COMPETITOR BUSINESS AUDIT

COMPETITOR UX AUDIT SUMMARY
+ APP RATING

HOW MIGHT WE SOLVE ISSUEs ACROSS UNIQUE USERS?

  • Time-StrappeD, Mobile-First Parents

    How might we enable parents to generate, validate, and print official school- or camp-compliant immunization and health forms quickly on mobile, and reduce administrative friction?

  • Accessible & Neurodiverse Caregivers

    How might we structure pediatric health dashboards using high-contrast visual status cards and architect an end-to-end screen-reader experience that allows visually impaired parents to navigate actions hands-free?

  • Complex Multi-Child Caregivers

    How might we create a persistent profile switcher that allows parents to seamlessly transition between multiple children without losing context or reset screen locations? How might we aggregate due dates across dependents into a unified, timeline that highlights urgency without inducing user anxiety?

WHERE ace HAS WON

Across health, tech, and creative industries, my ACE approach and creative contributions have helped increase sales, educate patients, engage communities, empower clients, win awards, and earn industry recognition.

Image depicting $391 Million in reported net sales of a pharmaceutical company's rare disease treatment post-launch of DSE campaign
image depicting $16,000 in patient savings by educating patients that treating with a new oral on-demand treatment will save on economic costs of delaying treatment or not treating HAE attacks
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an integral player
on an award-winning creative team

Grayscale image of Bulldog PR, The Telly Awards, The Creative Floor Awards, and Fierce Pharma logos

I recently supported the creative team at a healthcare advertising firm, developing key branded assets and patient engagement tools for an award-winning patient education campaign, earning multiple industry awards and accolades in 2025 including:

  • 2 Gold Bulldog PR Awards for Best Diversity & Inclusion Initiatives Campaign AND Best Use of Video/Multimedia

  • Fierce Pharma Marketing Award for Best Online Video or Film

  • Telly Award Silver Winner for Best Series/Documentary

  • The Creative Floor Award for Best Influencer Campaign in the Patient & Consumer category.

  • Manny Awards Finalist for Best Influencer Marketing Campaign

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